K-alley, a Hot Spot
The trip starts and ends in an alley. When you take a few steps off the main street, there are narrow alleyways that connect every nook and cranny of the neighborhood. The alleys are imbued with the lives and old tales of the locals. When new stories and trendy vibes are added to such a unique identity of the alleys, they become a hot spot and new tourist attraction. From a trendy street filled with artistic style to “new-tro” (new + retro) that adds new characteristics to an old site, alleys with newly created culture and art contents, and food alleys where time-honored popular restaurants clustered, an alley tour can give you the joy of travel.
Like this, K-alley is a hot spot that introduces the new joy of travel in Korea that crosses the border between daily life and travel based on a unique theme. In these unfamiliar alleys, some may find a space that is a little gem, while others can explore fascinating stories and dig up layers of time accumulated in the old alleyways. Experience the charm of K-alley, a hot spot and a unique destination with hidden stories around Korea that are the center of new culture in the heart of the city. The real charm of a city may be found in its alleys.
| Characterful Trendy Alleys Full of Artistic Sensibility |
Uniquely designed buildings, characterful cafés, charming stores and shops are gathered to create a new hot spot. The trendy alleys where such shops clustered provide a one-of-a-kind and interesting experience centered on SNS for visitors. A special destination where you can encounter special stories of the city is waiting for you in this trendy alley tour.
| Encounter Culture and Art in the Alleys |
Characteristic alleys with a cultural and artistic ambience with unique bookstores, craft workshops and galleries add to the joy of traveling. Alleys with diverse and unique attractions transform the area into stages and art exhibition halls, playing a pivotal role in the emergence of new culture. Enjoy an analogue-style alley tour in charming alleyways with vintage-style cafés where culture and art are alive.
All alleys have the unique ambience and sentiment of the area. The new-tro alley tour, where today’s hip vibe is added to the past, is a trip to a hot spot where history and tradition, past and present coexist. Experience a new and delightful joy in the new-tro alleys, where vintage styles that show the tracks of time and venues for communication filled with people’s stories and history come to life once more.
| History and Tradition, Artisan Taste |
Understanding culture and lifestyle by tasting the representative foods of each country and region is a main part of travel. In particular, old restaurant alleys that are known for one specific dish are local favorites where visitors can also taste dishes from masters perfected over time. Pick a delicious alley that endeavors to create its own tradition, and encounter and enjoy the culture of the area thorough flavors.
